The Death of Keywords: How Brands Are Optimizing for AI Agents

Generative Engine Optimization (GEO) and Agentic Commerce are quietly changing how people discover information and buy products online. This isn’t a sudden collapse of SEO, but a slow, fundamental shift in what “visibility” really means.

Aman Kumar
Aman Kumar·
7 min read·Jan 22, 2026
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Aman Kumar
Written byAman Kumar

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